Your emails are the only part of your business a customer keeps. Everything else they see once and forget. Worth ten minutes.
Where to find them
Go to Mollie Payments, then Email management.
The three main switches
At the top of the page, three toggles.
Confirmation to customer on payment. The one that matters most. Your customer paid, and this tells them it worked.
Notify admin on payment. Tells you when money arrives.
Notify on failed payment. Tells you when it does not.
That last one is more useful than it sounds. A failed payment is a customer who wanted to buy from you and could not. Knowing about it means you can call them. Not knowing means you never find out.
The payment emails
Payment confirmation (customer). Sent when they pay.
Failed payment. Sent when a payment does not go through.
Subscription cancelled. Sent when someone cancels.
The subscription and expiry emails
These are sent by the daily check that handles expiring access, renewals and failed charges. There are eight of them, and they cover the entire life of a subscription.
Expiry warning (one-time package). Sent a few days before a one-time package runs out.
Renewal heads-up (recurring). Sent a few days before an automatic renewal.
Package expired. Sent on the day a one-time package ends.
SEPA pre-notification. Sent five days before each direct debit charge. This one is legally required, and it has its own section below.
Renewal collected successfully. Sent when an automatic charge worked.
Recurring charge failed. Sent when a charge fails and the customer enters the grace period.
Subscription terminated. Sent when the grace period ended without a successful charge and access has stopped.
Subscription cancelled immediately. Sent when a customer cancels and their access ends straight away.
Subscription reactivated. Sent when a subscription becomes active again.
Every one of them has a Send this email toggle, so you decide which go out.
The payment link emails
If you are on Business or Agency, payment links have three emails of their own, and they live under Payment links, then Emails, not here.
What we would leave switched on
All of them, honestly.
The temptation is to switch things off so as not to bother people. But every one of these emails is sent at a moment when the customer genuinely wants to hear from you: they just paid, their payment failed, their access is about to end, money is about to leave their account.
Silence at those moments does not feel considerate. It feels like nobody is home.