A payment link is a way to get paid by someone who is not standing at your checkout.
You create a link, you send it, they pay. That is the whole idea.
Who has this
Payment links are included in the Business and Agency plans.
If you are on Single Site, the tab is there but locked. Upgrading unlocks it immediately, with nothing to install.
What you would actually use it for
The checkout on your website handles packages and listings. But a real estate business does not only sell packages.
A viewing fee. Someone wants to see a property, and you charge for it. There is no product on your website for that.
A one-off service. A photography package, a floor plan, a valuation, a premium placement you agreed by phone.
An invoice a client has not paid. You send them a link, they click it, it is done. Far more effective than an IBAN in an email.
A deposit. Agreed on a call, paid in a minute.
A customer who cannot use your checkout. They want to pay for a package, but their company needs an invoice with a VAT number on it, or they simply want you to handle it.
Why a link beats a bank transfer
They pay with one click, with iDEAL. No copying an account number, no typing a reference, no getting the reference wrong.
You get paid faster. A link that takes fifteen seconds gets paid. An IBAN in an email waits until the weekend, and then gets forgotten.
It reconciles itself. A paid link appears in your Transactions and in your Analytics, with the customer and the amount already attached. You are not matching bank statements against invoices by hand.
You can chase it automatically. Unpaid links can be reminded on a schedule, without you having to remember.
Where it lives
Go to Mollie Payments, then Payment links.
There are three tabs: Overview, where you create links and see the ones you have made, Settings, and Emails.
What your customer sees
A payment page and a button. There is a QR code too, which is genuinely useful when you are standing in front of someone.
And they never see the word Mollie in your emails. The plugin is deliberate about this: the payment-link emails never mention the payment provider to your customer. They see you.